SHAVONE. - 4C: This New Music Video Is Celebration of Black Women and Natural Hair
SHAVONE.’s “4C” video is essentially the internet’s #BlackGirlMagic community in IRL with a focus on visualizing a diverse spectrum of black womanhood that defies traditional beauty standards.
“4C” features a number of today’s most-influential next-gen voices in fashion, beauty, activism and art with special nods to: Nigerian dancer Nestraya, Instagram beauty star Nnenna B., Mental health activist and Sad Girls Club founder Elyse Fox, body positivity activist and makeup artist Raisa, the Art Hoe Collective’s Gabrielle Richardson, Muslim activist and Equality For Her founder Blair Imani and others.
Director: Curtis Taylor Jr. (@mr.badbeard)
Creative Direction + Styling: Shavone Charles (@Shavonec)
Editor: Xander Opiyo (@xanderopiyo)
Director of Photography: Rahim Fortune (@rahimfortune) Garson (@garfro)
Photographer / Styling Assistance: Bukunmi Grace (@bukunmigrace)
Featured fashion designer: Shanel Campbell (@shanel)