watermark logo

How Beats By Dre Became A Multi-Billion Dollar Brand

4 Views
Wise Phenomenal
Wise Phenomenal
12 Oct 2020

Few brands have risen to the top of American pop culture as quickly as Beats by Dre. Beats was founded on a novel idea: use the principles of hype culture to sell headphones. That strategy turned over-the-ear-headphones from a niche product to a cultural phenomenon. Here’s how Beats by Dre leveraged the strategies of sneaker culture to become one of the most recognizable brands in the world.

» Subscribe to CNBC Make It.: http://cnb.cx/2kxl2rf

About CNBC Make It.: CNBC Make It. is a new section of CNBC dedicated to making you smarter about managing your business, career, and money.

Connect with CNBC Make It. Online
Get the latest updates: https://www.cnbc.com/make-it
Find CNBC Make It. on Facebook: https://cnb.cx/LikeCNBCMakeIt
Find CNBC Make It. on Twitter: https://cnb.cx/FollowCNBCMakeIt
Find CNBC Make It. on Instagram: https://bit.ly/InstagramCNBCMakeIt

#CNBC
#CNBCMakeIt

How Beats By Dre Became A Multi-Billion Dollar Brand

Show more


0 Comments Sort By

No comments found