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How the beauty industry has devalued black women | Tobi Oredein | TEDxTottenham

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My Tribe T.V
My Tribe T.V
19 Jul 2019

Tobi Oredein’s real life experience of shopping is the basis for her idea about how the dynamics of the media, and as a consequence society, views and treats women based on race. In this thought provoking talk Tobi suggests that If the media prioritised the views of black and minority ethnic women, society would be more forth coming when having a conversation about race, racism and the differing lived experiences.

Tobi Oredein is a writer and an international public speaker from London. A graduate from Kings College London, she started her career in entertainment journalism working for TV Times, Daily Mail and Look magazine. In that time, she interviewed an eclectic range of famous faces including her journalism idol Trevor McDonald, Dermot O’Leary, former Doctor Who companion Jenna-Louise Coleman, and British diver Tom Daley.
In June 2014, alongside her co-founder, she led a small team to launch Black Ballad, a publication that seeks to tell the human experience through the eyes of black British women. Tobi and her team pride themselves on making Black Ballad the leading lifestyle website for black British women by covering issues such as black women and disability, black women and mental health, as well as the relationship blackness has within private education, beauty and fashion. The site has also interviewed high profile British names such as Kidulthood actor Aml Ameen.


This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx

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2 Comments Sort By
Dangerous Television
Dangerous Television 5 months ago

See...she's proof you can EVOLVE out of whiteness. Black ppl. had the same problems from Kodak. Their film wouldn't photograph Blacks properly (we'd be too dark all the time) and they only changed it because "chocolate bars" wouldn't photograph correctly.

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Ann T Lope
Ann T Lope 5 months ago

It's good to hear a black woman that was adopted by the enemy speak up about these things. They usually keep quiet about the black experience. I agree with what she's saying but the beauty industry has too many whites running it, and that's the problem. They are going to lift their own women and men up as the standard of beauty and shit on people of color because they run that whole industry. The only time black people can break into the industry is if they're gay black men like Andre Leon or bedwenching black women like Tyra Banks. We need more than just fashion designers to change the narrative. We need to take control, the european way of doing everything ain't working.

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