JAY Z Ownership or Partnership deal with the NFL? Why leaving Colin Kapernick out wasn't the is
Attorney Antonio Moore discusses the impact of the Jay Z NFL partnership on his weekly show on Dash Radio. Moore also details why leaving Kaepernick out of the agreement wasn’t the main issue of the whole problematic agreement.
“The number-one thing we want to do is impact,” Goodell added. “That we can have an impact together and we can do some really positive things in our community. We listened to our players. We understood what our players were saying, and we created a platform which can help drive change that Colin had raised and the players had raised.
"This partnership, in addition to bringing the entertainment aspect to it with bringing football and music together, is going to help us make even greater change. We call it protest to progress.”
In addition to helping the league curate musical acts for events like the Super Bowl halftime show or the Pro Bowl, Roc Nation will funnel the proceeds from many of these events back into grants and charities chosen by artists selected to perform, via the NFL's "Inspire Change" platform.
Roc Nation will also help the NFL launch content in music streaming services like Spotify and Apple Music, such as podcasts in which players and artists can discuss the social issues important to them.